Case Studies — Champion
Batteries have long been among the most recycled products on the market. Materials like lead and acid are reclaimed, and polypropylene cases are ground up and washed for reuse. Unfortunately, the durable vinyl labels once needed to endure the harsh automotive environment were gumming up this process, so Champion turned to us. We reformulated the adhesive to be less aggressive yet equally effective, and our newly developed label offered the characteristics and performance of vinyl, while closely matching the polypropylene material. The result was a customized solution that dramatically improved recyclability. Environmental stewardship is a high priority at Grand Rapids Label, so we literally went the extra mile, visiting our customer's facilities across the country to explain the product and how both company and environment would benefit. Champion was first to adopt this polypropylene label, and we're glad to report they were not the last.