Case Studies — Automotive
Creating labels that survive the harsh punishment and extreme conditions of the automotive environment is a specialty of Grand Rapids Label. We develop adhesives that are custom-engineered to hold, even when applied to rough metal castings and oily surfaces. Our proprietary, industry leading resin-based topcoat increases print performance and offers 30% more abrasion and chemical resistance than other commercially available topcoats. Robust and durable, our labels withstand severe temperatures and plant operations like machining and washing, remaining legible and scannable after exposure to brake fluid and other harsh liquids. On-demand printing offers easy changes with the performance of a preprinted label—for a high quality, more cost-effective identification solution.